Event Description

FLAVORS OF CAROLINA has proven itself to be the most convenient and cost-effective way to reach a diverse group of buyers.  This is your chance to get one-on-one time with retailers, distributors and food service professionals. Join us March 7, 2022 in Concord for this unique reception designed to help bring awareness to your products and boost your sales.

What is Flavors of Carolina?  This event is an upscale food show where North Carolina products are proudly on display.  As an exhibitor, this is your opportunity to showcase your products and be discovered by retailers, distributors, restaurants, etc.  Be prepared to provide samples, discuss pricing and ask the buyers how you can get your products into their stores or on their restaurant’s menu.

As an exhibitor, you will:

  • Meet in-person with a diverse group of buyers
  • Highlight new products and/or build brand awareness
  • Network with industry peers
  • Strengthen relationships with existing buyers and distributors
  • Build new business connections

Make plans to stay for two days to take full advantage of our additional business development opportunities

On March 8th, NCDA will host a Grower/Buyer Exchange.  This will be an opportunity for growers and manufacturers to meet in pre-scheduled short sessions.  We will announce which retailers and foodservice wholesale distributor(s) will be participating soon.  Sessions will be limited to companies, who are not currently doing business with these retailers or foodservice distributor(s).  Categories of interest are still under review.  The day will be structured in 15-minute, one-on-one sessions beginning at 8:00 AM and ending at 4:00 PM.  Registration will be limited to one session with each retailer/wholesaler represented.  The Eventbrite platform will be used to officially register and secure your time slot.  Look for more details and link to register soon.

Who is invited?  Top officials and buyers from individual restaurants to foodservice distributors to major grocery chains and specialty stores will attend.

Watch the video below for a taste of Flavors of Carolina!

Event Details

Registration Deadline: December 1, 2021


March 7, 2022


2:00 pm - 6:30 pm


$275 per booth (You may purchase up to two booths.)


Embassy Suites Charlotte - Concord
5400 John Q. Hammons Dr NW

Embassy Suites Charlotte - Concord

5400 John Q. Hammons Dr NW

Additional Information

2022 Flavors of Carolina Rules & Regulations

The show will be held from 2:00 pm to 6:30 pm at the following location:

March 7, 2022

Embassy Suites by Hilton Charlotte/Concord Golf Resort & Spa
5400 John Q Hammons Dr. NW
Concord, NC 28027

**Room rates are $149 per night, plus taxes.  You can book online here. You may also contact the hotel and provide them with the dates and the group code “FOC”.  The cutoff date for reservations is February 7, 2022.**

**Important** Before submitting your Flavors of Carolina application, your company must be listed in the Got To Be NC Find Local directory.  This is a separate application.  Flavors applications will not be approved until you have an active profile on gottobenc.com.  To see if your profile is listed, click here and follow the simple steps. If your company appears in the search, you are already listed and may proceed to Flavors application. Do not submit a second Got To Be NC application if you are listed. 

For current members not listed, you are still a member, but your company must be listed in our Find Local directory. The application takes just 10 minutes to fill out. Today’s retail and foodservice buyers are utilizing the Got To Be NC Find Local directory to source products.  Simply put, if you have not listed your company profile, you could be missing out on sales opportunities. Note, Got To Be NC applications are vetted and researched prior to approval. You must fill out all requested fields.  Incomplete applications will not be accepted. Please allow up to 7 days for notification of profile update.

You must complete the online application to register for exhibit space.  Once your application has been submitted, you will receive a confirmation email acknowledging receipt of your application.  Notification of acceptance will be sent in a separate email along with a link to submit payment for your booth space.  The payment link is time sensitive.  Payment must be submitted within 48 hours to secure your exhibitor space.  Please allow up to seven days for notification of acceptance. **Booth registrations fees paid for the 2021 Flavors of Carolina show were rolled over to the 2022 show unless you requested a refund. You must complete a new registration form to exhibit at the 2022 show.**

Please review all 2022 Flavors of Carolina Rules & Regulations carefully before applying. For more information, contact Sherry Barefoot sherry.barefoot@ncagr.gov.

Disclaimer:  NCDA&CS reserves the right to change these rules and regulation at any time without prior notice. If any changes are made, the revised rules and regulations will be posted on gottobenc.com Please check the latest information to inform yourself of any changes.

The registration deadline for this event has passed.

For more information, email flavors@ncagr.gov Sherry Barefoot at sherry.barefoot@ncagr.gov.