Got To Be NC and The North Carolina Specialty Foods Association partnered to create pop-up events called Artisan Food Fairs, where members were able to heighten awareness of their products by demonstrating and selling them on site. Shoppers sampled award-winning treats such as sauces, salsas, popcorn and dips, and purchased the goodies to take home, all while connecting with the makers of these fine products. The first round of these events was held at the state-owned farmers markets in Charlotte, Raleigh and Greensboro. More Artisan Food Fair events are being planned across the state, and additional details will come soon.