For many families, selecting a Christmas tree marks the start of the holiday season. And with so many varieties grown in North Carolina, each family’s tree can be as unique and personal as their own Christmas traditions.

North Carolina tree growers like Hickory Creek Farms owner Kevin Gray, featured in this video, are a committed group, devoting as much as 15 years to nurturing our beloved holiday centerpieces. It’s long, hard work – but well worth it to bring joy to millions.