Herschel’s serves the Swannanoa Valley with carefully selected and locally sourced items from farmers, families, and businesses in the Carolinas. Herschel’s is proud to offer products that reflect the traditions and classic character of the South. We are grateful to share our favorites with the greater Black Mountain community and visitors to our town from our family to yours.Y’all come see us down yonder on Broadway!


Black Mountain, NC 28711

Hours of Operation

Tuesday - Friday - 9:30 am - 5:30 pm Saturday 9:30 am - 5 pm

Products Sold

Annuals, Apples, Asparagus, Beans - Variety, Beef, Beets, Blackberries, Blueberries, Bread / Baked Goods, Broccoli, Butter/Margarine, Cabbage, Candles, Canned / Jarred Goods, Cantaloupe, Carrots, Celery, Cheese, Cherry Tomatoes, Chicken, Collard Greens, Corn, Cucumbers, Dry / Baking Goods, Eggplant, Eggs, Fresh Cut Flowers, Frozen & Refrigerated, Grape Tomatoes, Grapes, Greens, Health & Beauty, Herbs/Spices, Honey, Juice, Leafy Greens - lettuce, kale, mustard greens, bib lettuce, micro greens, Melons, Milk, Mixed Vegetables, Muscadine Grapes, Mushrooms, Nectarines, Oats, Onions, Peaches, Peanuts, Perennials, Pet Food/Supplies, Plums, Pork, Potatoes, Prepared Meals, Pumpkins, Raspberries, Red Peppers, Romaine, Sauces / Condiments / Rubs / Spices, Seeds, Snacks / Candy, Soft Drinks, Sorghum, Spinach, Squash, Squash - Yellow, Strawberries, Sweet Corn, Sweet Potatoes, Tomatoes, Turnips, Vegetable Transplants, Watermelon, Watermelons, Yellow Tomatoes, Zucchini

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