One of our core objectives within the marketing division is to engage and educate consumers about North Carolina products, and many times a visit to a favorite restaurant that highlights local products on the menu can sway consumers to try that same local product at home. For that reason, we look for effective ways to reach that audience who wants to know about area restaurants and chefs. The Out & About series through WRAL-TV provides an engaging local show that features fun, interesting and non-traditional stories on topics like dining, travel, shopping, music, events, entertainment and family fun. Our partnership is centered around the dining segment and is a shared between the NCDA and US Foods, a supplier of products to restaurants statewide.
The program airs in the 7:30-8pm time slot on the first Wednesday of each Month on WRAL and is rebroadcasted on WRAL and FOX 50 the weekend after the program has originally aired. The program consistently ranks at the top for that time segment for both household rating and the number of households reached. It has proven to be a valuable tool to reinforce the use of local products and highlights the support of numerous restaurants, chefs and distributors in a shared vision in support of NC products.