NCDA Marketing partnered with Lipman Family Farms to host a “Meet the Grower/Farmer” event at 10 Walmart locations in western North Carolina last month to raise awareness of the local produce being sold in its stores. Shoppers were able to view local vegetables grown by North Carolina farmers and interact with the farmers themselves.

Some of the farmers at the events included Holly Miller from Cherry Hill Farm (Mocksville), a fifth-generation family farm raising seasonal produce; Martha Calderon from Hispanic Women Farmers Cooperative (Vale); and Joanna Hazel from Lipman Family Farms.