Event Description

**If you are trying to register as an attendee, please use the link on your invite. This page is for the exhibitor booths.**

EXHIBITOR BOOTHS ARE SOLD OUT!  Email brenna.favara@ncagr.gov to be placed on a waitlist.

PAYMENTS DUE Friday, December 16, 2022 – NCDA&CS may terminate the application/contract if payment is not received by December 16, 2022. 

FLAVORS OF CAROLINA has proven itself to be the most convenient and cost-effective way to reach a diverse group of buyers.  This is your chance to get one-on-one time with retailers, distributors and food service professionals. Join us Tuesday, February 28, 2023 in Concord for this unique reception designed to help bring awareness to your products and boost your sales.

What is Flavors of Carolina?
Flavors of Carolina is a business-to-business upscale trade show event sponsored by the North Carolina Department of Agriculture & Consumer Services (NCDA&CS) where North Carolina products are proudly on display. As an exhibitor, this is your opportunity to showcase your products and be discovered by retailers, distributors, restaurants, etc.  Be prepared to provide samples, discuss pricing and ask the buyers how you can get your products into their stores or on their restaurant’s menu. The show is an invite only and not open to the public. This is not a selling or order taking show.

As an exhibitor, you will:

  • Meet in-person with a diverse group of buyers
  • Highlight new products and/or build brand awareness
  • Network with industry peers
  • Strengthen relationships with existing buyers and distributors
  • Build new business connections

Make plans to stay for two days to take full advantage of our additional business development opportunities!

On Wednesday, March 1st, NCDA&CS will host a Grower/Buyer Exchange. This will be an opportunity for growers and manufacturers to meet in pre-scheduled short sessions. We will announce which retailers and foodservice wholesale distributor(s) will be participating soon. Sessions will be limited to companies, who are not currently doing business with these retailers or foodservice distributor(s). Categories of interest are still under review. The day will be structured in 15-minute, one-on-one sessions beginning at 8:00 AM and ending at 4:00 PM.  Registration will be limited to one session with each retailer/wholesaler represented. The Sign Up Genius platform will be used to officially register and secure your time slot. Look for more details and link to register soon.

Who is invited?
Top officials and buyers from individual restaurants to foodservice distributors to major grocery chains and specialty stores will attend. This is an invite only and not open to the public.


APPLICATION DEADLINE EXTENDED – Friday, December 9, 2022 (12:00 am); PAYMENTS DUE Friday, December 16, 2022

Watch the video below for a taste of Flavors of Carolina!

Event Details

Registration Deadline: December 16, 2022


February 28, 2023


2:00 pm - 6:30 pm


$275.00 (You may purchase a maximum of two booths)

Additional Information

Flavors of Carolina 2023 Rules and Regulations – READ BEFORE SUBMITTING YOUR APPLICATION

APPLICATION DEADLINE EXTENDED – Friday, December 16, 2022 (12:00 am); PAYMENTS DUE Friday, December 16, 2022

The show will be held on Tuesday, February 28, 2023 from 2:00 pm to 6:30 pm at the following location:

Embassy Suites by Hilton Charlotte/Concord Golf Resort & Spa
5400 John Q Hammons Dr. NW
Concord, NC 28027
(704) 455-8200

Room rates are $152 per night, plus taxes. Click here to reserve your room or call the hotel directly at (704) 455-8200 and ask for the Flavors of Carolina room block rate. The reservation cutoff date is January 28, 2023.

All participants must be approved members of the Got to Be NC marketing program with a current listing in the Got to Be NC Find Local Directory. Click here to confirm your membership. Applications will be denied for nonmember companies. If your company appears in the search, you are already listed and may proceed to Flavors application. Do not submit a second Got to Be NC membership application if you are listed.

For current members not listed, you are still a member, but your company must be listed in the Got to Be NC Find Local directory so you will need to submit a new membership application. The application takes just 10 minutes to complete. Today’s retail and foodservice buyers are utilizing the Got to Be NC Find Local directory to source products.  Simply put, if you have not listed your company profile, you could be missing out on sales opportunities. Note, Got to Be NC applications are vetted and researched prior to approval. You must fill out all requested fields. Incomplete applications will not be accepted. Please allow up to 14 days for notification of profile update.

Once your application has been submitted, you will receive a confirmation email acknowledging receipt of your application. Notification of acceptance will be sent in a separate email along with a link to submit payment for your booth space. The payment link is time sensitive. Payment must be submitted within 48 hours to secure your exhibitor space. Please allow up to seven days for notification of acceptance. APPLICATION DEADLINE EXTENDED – Friday, December 16, 2022 (12:00 am); PAYMENTS DUE Friday, December 16, 2022

Please READ the Flavors of Carolina 2023 Rules and Regulations carefully before applying. For more information, contact Brenna Favara at Brenna.Favara@ncagr.gov.

Disclaimer:  NCDA&CS reserves the right to change these rules and regulation at any time without prior notice. If any changes are made, the revised rules and regulations will be posted on gottobenc.com Please check the latest information to inform yourself of any changes.

The registration deadline for this event has passed.

For more information, email brenna.favara@ncagr.gov Brenna Favara at (919) 707-3154 or brenna.favara@ncagr.gov.