Event Description

APPLICATION DEADLINE – Friday, December 2, 2022

FLAVORS OF CAROLINA has proven itself to be the most convenient and cost-effective way to reach a diverse group of buyers.  This is your chance to get one-on-one time with retailers, distributors and food service professionals. Join us Tuesday, February 28, 2023 in Concord for this unique reception designed to help bring awareness to your products and boost your sales.

What is Flavors of Carolina?
Flavors of Carolina is a business-to-business upscale trade show event sponsored by the North Carolina Department of Agriculture & Consumer Services (NCDA&CS) where North Carolina products are proudly on display. As an exhibitor, this is your opportunity to showcase your products and be discovered by retailers, distributors, restaurants, etc.  Be prepared to provide samples, discuss pricing and ask the buyers how you can get your products into their stores or on their restaurant’s menu. The show is an invite only and not open to the public. This is not a selling or order taking show.

As an exhibitor, you will:

  • Meet in-person with a diverse group of buyers
  • Highlight new products and/or build brand awareness
  • Network with industry peers
  • Strengthen relationships with existing buyers and distributors
  • Build new business connections

Make plans to stay for two days to take full advantage of our additional business development opportunities!

On Wednesday, March 1st, NCDA&CS will host a Grower/Buyer Exchange. This will be an opportunity for growers and manufacturers to meet in pre-scheduled short sessions. We will announce which retailers and foodservice wholesale distributor(s) will be participating soon. Sessions will be limited to companies, who are not currently doing business with these retailers or foodservice distributor(s). Categories of interest are still under review. The day will be structured in 15-minute, one-on-one sessions beginning at 8:00 AM and ending at 4:00 PM.  Registration will be limited to one session with each retailer/wholesaler represented. The Sign Up Genius platform will be used to officially register and secure your time slot. Look for more details and link to register soon.

Who is invited?
Top officials and buyers from individual restaurants to foodservice distributors to major grocery chains and specialty stores will attend. This is an invite only and not open to the public.


APPLICATION DEADLINE – Friday, December 2, 2022

Watch the video below for a taste of Flavors of Carolina!

Event Details

Registration Deadline: December 2, 2022


February 28, 2023


2:00 pm - 6:30 pm


$275.00 (You may purchase a maximum of two booths)

Additional Information

Flavors of Carolina 2023 Rules and Regulations – READ BEFORE SUBMITTING YOUR APPLICATION

APPLICATION DEADLINE – Friday, December 2, 2022

The show will be held on Tuesday, February 28, 2023 from 2:00 pm to 6:30 pm at the following location:

Embassy Suites by Hilton Charlotte/Concord Golf Resort & Spa
5400 John Q Hammons Dr. NW
Concord, NC 28027
(704) 455-8200

Room rates are $152 per night, plus taxes. Click here to reserve your room or call the hotel directly at (704) 455-8200 and ask for the Flavors of Carolina room block rate. The reservation cutoff date is January 28, 2023.

All participants must be approved members of the Got to Be NC marketing program with a current listing in the Got to Be NC Find Local Directory. Click here to confirm your membership. Applications will be denied for nonmember companies. If your company appears in the search, you are already listed and may proceed to Flavors application. Do not submit a second Got to Be NC membership application if you are listed.

For current members not listed, you are still a member, but your company must be listed in the Got to Be NC Find Local directory so you will need to submit a new membership application. The application takes just 10 minutes to complete. Today’s retail and foodservice buyers are utilizing the Got to Be NC Find Local directory to source products.  Simply put, if you have not listed your company profile, you could be missing out on sales opportunities. Note, Got to Be NC applications are vetted and researched prior to approval. You must fill out all requested fields. Incomplete applications will not be accepted. Please allow up to 14 days for notification of profile update.

Once your application has been submitted, you will receive a confirmation email acknowledging receipt of your application. Notification of acceptance will be sent in a separate email along with a link to submit payment for your booth space. The payment link is time sensitive. Payment must be submitted within 48 hours to secure your exhibitor space. Please allow up to seven days for notification of acceptance. APPLICATION DEADLINE – Friday, December 2, 2022

Please READ the Flavors of Carolina 2023 Rules and Regulations carefully before applying. For more information, contact Brenna Favara at Brenna.Favara@ncagr.gov.

Disclaimer:  NCDA&CS reserves the right to change these rules and regulation at any time without prior notice. If any changes are made, the revised rules and regulations will be posted on gottobenc.com Please check the latest information to inform yourself of any changes.

Important Registration Information

Company Information
Application Fee

You may purchase up to two booths. All booths are awarded as applications are received. Space is limited and booth space could sell out before the deadline of December 2, 2022. Refunds will not be issued unless the event is canceled by the NCDA&CS.

Payment links will be emailed after approval of application. Please allow up to 7 days to receive approval notification and payment link.

Products and Brands

If you launched any new products in the last 12 months, please type “NEW” in front of the product name.

Exhibitor Names

List names of all exhibitors in your booth. A maximum of 4 exhibitors allowed per booth.

Booth Information

Your booth includes one 6’ front table draped and skirted, one draped back table, wastebasket and electricity if requested. You are responsible for cooking equipment and supplies including extension cords, tape, ice, garnishes, optional tablecloth, company/product signs, sampling materials and decorations. Table/Company signs will not be provided.

Please list required amount of amps/volts for each piece of equipment! All electrical equipment should have amps/volts listed on the back. You will receive only the amount of electricity you request. (Please indicate if using electricity for lights only.) Do not write “Regular Household Current” or 110 – check your equipment and list the exact amount needed. List the kind of electrical equipment you will be using (ex: crock pot, skillet, fryer, lights) AND amps/volts required for each piece of equipment (ex: electric skillet 110 volts/20 amps). No open flame cooking will be permitted. No exceptions.


Ice can be provided to exhibitors upon request at no additional charge. You must indicate quantity on application.

If you plan to use a pop-up or tabletop display, please check the type you plan to use and read the size restrictions in the Rules & Regulations. A backdrop is not necessary at this show. Check the type of display that you plan to use. At least one of these options must be selected.

*Free Standing Pop-ups are restricted to 8’ in width and Tabletops are restricted to 6’ width (No Exceptions). This information is critical as booth placement is based on type of display used. **Height of materials used at your table cannot exceed 8’.

Liability Clause

Each exhibitor will be liable and responsible for the products being exhibited and for the actions of the individuals representing the company and/or products. While at the host site of the event, the NCDA & CS is not liable or responsible for any damages or additional costs the exhibiting company requires that have not been prearranged by the NCDA & CS. The NCDA & CS will be responsible only for the actions of its employees pursuant to North Carolina law.

Acceptance Agreement

By submitting this form I, the undersigned, have read and fully understand the “Flavors of Carolina” Application and the Rules & Regulations. As the undersigned, I authorize the participation of:


Phone calls/emails do not reserve booths. In the event of a sell-out, you will be placed on a waiting list. The show fee is NON-REFUNDABLE unless NCDA & CS cancels. No Exceptions. **Please keep a copy of the Application and the Rules & Regulations for your records.

Payment links will be emailed after approval of application. Please allow up to 7 days to receive approval notification and payment link.