Event Description

Your chance to meet one-on-one with a diverse group of buyers at our exclusive FLAVORS OF CAROLINA show is here! Join us January 27th in Concord for this unique reception designed to help bring awareness to your products and boost your sales.

What is the Flavors of Carolina?  This event is an upscale food show where North Carolina products are proudly on display. As an exhibitor, this is your opportunity to showcase your products and be discovered by retailers, distributors, restaurants, etc. Be prepared to provide samples, discuss pricing and ask the buyers how you can get your products into their stores or on their restaurant’s menu.

For our exhibitors, we provide an elegant setting that takes this event beyond the typical food show.  A buffet featuring North Carolina products as well as complimentary cocktails entice guests to mingle and visit with you.  Your company will be featured in our Exhibitor Directory and we’ll provide you with a complete list of all invited guests after the show.

Who is invited?  Top officials and buyers from individual restaurants to foodservice distributors to major grocery chains will attend.

Make plans to stay for two days to take full advantage of our additional business development opportunities.

  • On January 27th, prior to the Flavors show, exhibitors can participate in our “Doing Business With…” meeting where a representative from The Fresh Market, Foster Caviness, and the NC Food Innovation Lab will offer tips and business services information. Time: 12:00 – 1:30
  • On January 28th, NCDA will host a Grower/Buyer Exchange.  This will be an opportunity for growers/producers to meet, in pre-scheduled short sessions, with Food Lion, The Fresh Market, and Jennette Brothers Foodservice Distributors. Please review criteria for participation and register here.
  • On January 28th, during the Grower/Buyer Exchange, there will be information available from Lyn Millhiser, Specialist – Business & Cooperative Programs Rural Development – USDA. The information will cover the Value-Added Producer Grant program.  Nationally competitive VAPG grant funding is typically available on an annual basis for farmers and farmer groups to help them enter into value-added activities.  Grant funds may be used to facilitate economic planning activities to determine the viability of a value-added venture, or for working capital costs directly related to the processing and/or marketing of the value-added product.  To learn more, call Lyn Millhiser at 919-873-2029, or visit
  • The NCDA International Marketing section will host a two-day Ag Export Seminar January 28-29.  Click here to learn more.

Event Details

Registration Deadline: December 16, 2019


January 27, 2020


2:00 pm - 6:30 pm


$275 per booth (You may purchase up to two booths.)


Embassy Suites Charlotte - Concord
5400 John Q. Hammons Dr NW, Concord, NC

Embassy Suites Charlotte - Concord

5400 John Q. Hammons Dr NW, Concord, NC

Additional Information

For special room rates, you will need to contact the hotel and provide them with the dates and the group code “FOC”.  The cutoff date for reservations is December 27, 2019.

You must complete the online application to register for exhibit space. Once your application has been submitted, you will receive a confirmation email acknowledging receipt of your application. Notification of acceptance will be sent in a separate email along with a link to submit payment for your booth space. The payment link is time sensitive. Payment must be submitted within 48 hours to secure your exhibitor space. The deadline to register is December 15th. Phone calls or emails will not hold your booth. We will feature over 150 North Carolina food companies and this event typically sells out. We encourage you to register as soon as possible.

Please review all Rules & Regulations carefully before applying. For more information, contact Sherry Barefoot at (919) 707-3154 or sherry.barefoot@ncagr.gov.

The registration deadline for this event has passed.

For more information, email flavors@ncagr.gov or contact Sherry Barefoot at (919) 707-3154 or sherry.barefoot@ncagr.gov.