Event Description

FLAVORS OF CAROLINA has proven itself to be the most convenient and cost-effective way to reach a diverse group of buyers.  This is your chance to get one-on-one time with retailers, distributors and food service professionals. Join us August 16th, 2021 in Concord for this unique reception designed to help bring awareness to your products and boost your sales.

What is Flavors of Carolina?  This event is an upscale food show where North Carolina products are proudly on display.  As an exhibitor, this is your opportunity to showcase your products and be discovered by retailers, distributors, restaurants, etc.  Be prepared to provide samples, discuss pricing and ask the buyers how you can get your products into their stores or on their restaurant’s menu.

As an exhibitor, you will:

  • Meet in-person with a diverse group of buyers
  • Highlight new products and/or build brand awareness
  • Network with industry peers
  • Strengthen relationships with existing buyers and distributors
  • Build new business connections

The NCDA Marketing Division and NC Farm Bureau Service Company have partnered together to create a Flavors of Carolina Collection utilizing the RangeMe product discovery platform.  To be included in the Flavors of Carolina Colleciton, exhibitors must register and pay for exhibit space for the in-person 2021 Flavors of Carolina show by the May 1, 2021 deadline.  The Flavors of Carolina Collection will include one brand profile per exhibitor for up to 140 Flavors of Carolina exhibitors.  The “Collection” will be created through the RangeMe Verified™ structure.  If exhibitors want to add additional brand profiles on RangeMe, a separate profile would need to be created under the RangeMe Basic plan. Renewal is optional for exhibitors once the complimentary membership has expired.  This promotion excludes exhibitors who currently have a RangeMe Premium membership.  Each exhibitor will create their brand profile and the RangeMe team will ensure they are included in the “Flavors of Carolina Collection” based on the exhibitor list provided by NCDA.  Support will be available from the RangeMe team to assist with creating profiles.

Exhibitors will have the advantage of marketing their products on RangeMe prior to the in-person Flavors of Carolina show.  The “Flavors of Carolina Collection” will feature the same categories that will be found at the in-person show.  Both RangeMe and NCDA will work to push notifications to the RangeMe category buyer network and NCDA’s local buyers’ network.

What is RangeMe?  RangeMe is a product discovery platform and resource to over 7500 retail buyers representing over 2000 retailers in the US.  Buyers use RangeMe to discover new products and manage their inbound submissions.  Buyers connect with brands directly on RangeMe to start conversations, request samples and discuss next steps.

Who is invited?  Top officials and buyers from individual restaurants to foodservice distributors to major grocery chains and specialty stores will attend.

Watch the video below for a taste of Flavors of Carolina!

Event Details

Registration Deadline: May 1, 2021


August 16, 2021


2:00 pm - 6:30 pm


$275 per booth (You may purchase up to two booths.)


Embassy Suites Charlotte - Concord
5400 John Q. Hammons Dr NW, Concord, NC

Embassy Suites Charlotte - Concord

5400 John Q. Hammons Dr NW, Concord, NC

Additional Information

2021 Flavors of Carolina Rules & Regulations

The show will be held from 2:00 pm to 6:30 pm at the following location:

August 16, 2021

Embassy Suites by Hilton Charlotte/Concord Golf Resort & Spa

5400 John Q Hammons Dr. NW

Concord, NC 28027


Room rates are $149 per night, plus taxes.  You will need to contact the hotel and provide them with the dates and the group code “FOC”.  The cutoff date for reservations is July 15, 2021. Click for *Booking Link*

**Important**: Before submitting your Flavors of Carolina application, your company must be listed in the Got To Be NC Find Local directory.  This is a separate application.  Flavors applications will not be approved until you have an active profile on gottobenc.com.  To see if your profile is listed, click here and follow the simple steps. If your company appears in the search, you are already listed and may proceed to Flavors application. Do not submit a second Got To Be NC application if you are listed. 

For current members not listed, you are still a member, but your company must be listed in our Find Local directory. The application takes just 10 minutes to fill out. Today’s retail and foodservice buyers are utilizing the Got To Be NC Find Local directory to source products.  Simply put, if you have not listed your company profile, you could be missing out on sales opportunities. Note, Got To Be NC applications are vetted and researched prior to approval. You must fill out all requested fields.  Incomplete applications will not be accepted. Please allow up to 7 days for notification of profile update.

You must complete the online application to register for exhibit space.  Once your application has been submitted, you will receive a confirmation email acknowledging receipt of your application.  Notification of acceptance will be sent in a separate email along with a link to submit payment for your booth space.  The payment link is time sensitive.  Payment must be submitted within 48 hours to secure your exhibitor space.  Please allow up to seven days for notification of acceptance.

Please review all Rules & Regulations carefully before applying. For more information, contact Sherry Barefoot sherry.barefoot@ncagr.gov.

Disclaimer:  NCDA&CS reserves the right to change these rules and regulation at any time without prior notice. If any changes are made, the revised rules and regulations will be posted on gottobenc.com Please check the latest information to inform yourself of any changes.

The registration deadline for this event has passed.

For more information, email flavors@ncagr.gov Sherry Barefoot at sherry.barefoot@ncagr.gov.